Jeff Cochran

Jeff Cochran

Partner, Shapiro Negotiations Institute

Jeff Cochran is a Partner at Shapiro Negotiations Institute. Jeff has coached negotiation teams within organizations and has delivered high impact presentations from forty-five minutes to three days in length. Before joining SNI in 2000, Jeff was an Account Manager for Tessco Technologies.

A Conversation With a Master Negotiator
A Conversation With a Master Negotiator

By Jeff Cochran   August 27, 2024   whitepaper Whitepaper podcast Podcast article Article video Video

Leadership doesn't come naturally. It's a muscle that needs to be flexed over and over. Jeff Cochran with Shapiro Negotiations Institute knows that better than most. He's regularly brought in to help leaders practice negotiation and learn what it takes to succeed without having others feel like they're failing.

Navigating the Global Stage: The Intricate Dance of Negotiation and Persuasion in Leadership
Navigating the Global Stage: The Intricate Dance of Negotiation and Persuasion in Leadership

By Jeff Cochran   December 12, 2023   whitepaper Whitepaper podcast Podcast article Article video Video

Deals go sour all the time, for a number of reasons. But strong relationships, and a strong negotiator, could be key in closing your next deal, or salvaging one that isn't going your way.

Negotiating in a Virtual World
Negotiating in a Virtual World

By Jeff Cochran   June 17, 2020   whitepaper Whitepaper podcast Podcast article Article video Video

Negotiating is already viewed as a stressful activity, and that feeling has only been heightened and made more complex by a shift to virtual interviews forced by COVID-19. Learn practical tips and tricks to stand-out when negotiating in a virtual world.

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