Jeff Cochran

Jeff Cochran

Partner, Shapiro Negotiations Institute

Jeff Cochran is a Partner at Shapiro Negotiations Institute. Jeff has coached negotiation teams within organizations and has delivered high impact presentations from forty-five minutes to three days in length. Before joining SNI in 2000, Jeff was an Account Manager for Tessco Technologies.

Navigating the Global Stage: The Intricate Dance of Negotiation and Persuasion in Leadership
Navigating the Global Stage: The Intricate Dance of Negotiation and Persuasion in Leadership

By Jeff Cochran   December 12, 2023   whitepaper Whitepaper podcast Podcast article Article video Video

Deals go sour all the time, for a number of reasons. But strong relationships, and a strong negotiator, could be key in closing your next deal, or salvaging one that isn't going your way.

Negotiating in a Virtual World
Negotiating in a Virtual World

By Jeff Cochran   June 17, 2020   whitepaper Whitepaper podcast Podcast article Article video Video

Negotiating is already viewed as a stressful activity, and that feeling has only been heightened and made more complex by a shift to virtual interviews forced by COVID-19. Learn practical tips and tricks to stand-out when negotiating in a virtual world.

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