Innovation in the World of Wearable Technology

Innovation in the World of Wearable Technology

November 8, 2017

Although Under Armour is well known for its sweat-wicking fabrics, it has recently made a shift to embrace digital technology. It has spent nearly a billion dollars acquiring wearable fitness companies, making it a leader in the space and giving Under Armour insightful data, allowing for new and innovative ways to create value for its customers.



Kevin Haley

EVP, Strategy
Under Armour


Randy Harward

SVP, Advanced Material & Manufacturing Innovation
Under Armour

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