Bowe Fellowship

Having a strong grasp of the business environment through multiple angles is becoming increasingly important to navigate today’s complex and ever-changing world. This thought-provoking session will review several global macro trends and the resulting risks and opportunities affecting global business – globalization/nationalism; demographic dynamics; climate change; technology innovation; and resource scarcity. A Senior Executive in the defense industry will share practical approaches to navigating these trends. And finally, an experienced space executive will help us uncover the new boundaries of low-Earth orbit (LEO) and the potential that it harnesses for business and life on Earth. 
 

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This session builds on the global macro trends shared in the previous session. We will build a strong foundation of the global economy from the standpoint of key economic drivers, macro indicators, and global markets. Several key geographies will be discussed in more detail to provide insight into go-to-market strategies, business and labor considerations, and cultural nuances of those markets. Country experts will share lessons learned from their own experience.

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A company has a range of stakeholders – both external and internal. Global Marketing focuses on the company’s external stakeholders, such as customers and suppliers, to ensure the organization’s brand and value proposition are known and differentiated.  As a leader, a key focus area is influencing internal stakeholders. This requires identifying key relationships and developing strategies to cultivate them. In this session, fellows will hear from a senior marketing executive on their approach to influencing external and internal stakeholders to drive growth in their organization. We will then hear from a leadership consultant to formalize these ideas and help fellows develop a stakeholder management and engagement plan for your key relationships.  

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To create a more agile workforce that can respond to fast-shifting priorities, leaders must understand and adapt to new and emerging trends in employee engagement and expectations as well as new corporate strategies better suited for the new reality. For most executives, managing change is unlike any other managerial task they have ever encountered. While change is constant, great leaders know how to guide their teams and organizations through uncertainty with clarity and resilience. This session will provide Fellows with a better understanding of how companies manage change to build and lead successful global teams that inspire confidence, drive engagement, and turn challenges into opportunities for growth. 

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During this ALL-DAY immersive experience, fellows will learn about Maryland’s major hubs of global travel, trade, and logistics – BWI Thurgood Marshall Airport and the Baltimore Port, through a visit to Tradepoint Atlantic. During this behind-the-scenes tour and presentations, fellows will learn about expansion projects at the port and airport and the state’s competitiveness as measured by people and goods activity through its transportation hubs. In the process, fellows will increase their understanding of and appreciation for the state as an attractive business destination. The day will end with a fun and relaxing crab feast at iconic Phillips Seafood Restaurant in the Baltimore Inner Harbor.

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