Seth Goldman is building an empire. The co-founder of once-beloved but now-defunct Honest Tea and Chair of the Board of Beyond Meat had already made his mark on the world of sustainable, healthy snack foods before co-founding Eat the Change. But the Chief Change Agent still had more tricks up his sleeve.
Including a trick he’d pulled once before – launching an iced tea brand to compete against major soda brands. But the world of bottled tea looks a little different than it did more than 20 years ago when Honest Tea launched. Seth sat down with WTCI to discuss how building a brand today is different and which goals and principles are timeless.
Featuring:
Seth Goldman – Co-founder and Chief Change Agent, Eat the Change
Curtis Sprung – Editorial Director, World Trade Center Institute